20+ YEARS OF HOSPITALITY EXPERIENCE.
ONE INTEGRATED POINT OF VIEW

Puricelli Design is an international hospitality design consultancy working across strategy, space and human experience.

Founded by Milica Puricelli, the practice brings more than 20 years of international experience across hotels, resorts, wellness and high-end interiors. It connects business ambition, spatial intelligence, guest experience, storytelling, wellness and design direction within one hospitality-led point of view.

These are not treated as separate disciplines. They are brought together to answer one question: how can this project become more distinctive, coherent and valuable - for the guest and for the business behind it?

A woman with long blonde hair, blue eyes, and wearing a patterned blouse with geometric shapes, looks at the camera with a slight smile.

CONSULTANCY  ·  STRATEGY  ·  DESIGN DIRECTION  ·  SPECIALIST INTELLIGENCE

A blank black background with a faint, semi-transparent white hazard symbol in the center, resembling a circle with two arrows pointing in opposite directions.

INDEPENDENT BY DESIGN.
BUILT FOR ORIGINAL THINKING.

Puricelli Design works where strategic, spatial, experiential and design decisions intersect. The practice supports owners, developers, operators and project teams at the moments when clarity has the greatest ability to shape what follows. It is intentionally independent - allowing each project to be questioned beyond conventional discipline boundaries and considered on its own terms.

Alongside commissioned work, the practice develops original methodologies, experience concepts and emerging hospitality typologies at the intersection of space, wellness, human behaviour, recovery and intelligent design.

The objective is not innovation for its own sake, but better ways for hospitality environments to perform, differentiate and create meaningful human value.

CONTRIBUTING TO THE CONVERSATION.

Milica Puricelli contributes to the wider conversation around hospitality, design and wellbeing through international speaking engagements and published thought leadership.

A panel discussion at a conference with six speakers on stage and an audience seated in front of them, in a modern room with brick walls and large windows.

SPEAKING

Invited speaker and panellist at international architecture, hospitality and real-estate events, sharing perspectives on resort design, wellbeing, guest experience and the evolving role of hospitality environments.

SELECTED PUBLICATIONS

Published articles explore holistic hospitality, wellbeing-led design and the changing expectations shaping hotels, resorts and contemporary guest experience.

Open magazines on hospitality, hotel design, and space concepts, displaying images of a resort, hotel lobby, and lounge interior, with text in various languages.

FROM BOTH SIDES
OF THE TABLE.

Every design decision is questioned twice: What does it create for the guest - and what does it contribute to the project ?

THE VALUE IS IN
CONNECTING THE DOTS…

Minimalist beige wall with a ledge holding two ceramic vases, one large and one small, with a tall, leafy, dried branch in the larger vase, illuminated by soft sunlight casting shadows.

BUSINESS REALITY.  
DESIGN AMBITION.  
ONE POINT OF VIEW.


The difference is not knowing more disciplines. It is knowing how they connect.

→ DISCUSS YOUR PROJECT

MULTIDISCIPLINARY BY EXPERIENCE.  INTEGRATED BY THINKING.