Explore Our Services
PURICELLI DESIGN | ADVISORY
The greatest design value is often created before design begins.
PURICELLI DESIGN | CORE SERVICES
Puricelli Design works at the intersection of hospitality strategy, interior architecture, wellness and guest experience. Rather than treating these as separate disciplines, the practice connects them through one lens, hospitality-led perspective - so concept, programme, space, atmosphere and experience reinforce the same ambition.
Each expertise area may be commissioned individually or combined into a broader appointment, shaped around the project stage, scale and complexity.
Who Puricelli Design advises
01 — Owners, Developers & Investors
Early project vision, positioning, programme, spatial logic and independent design intelligence before major commitments are made.
02 — Hotel Operators & Hospitality Brands
Translation of brand standards, operating priorities and guest expectations into a distinctive spatial and experiential concept.
03 — Wellness & Spa Brands / Operators
Spa and wellness positioning, programme, guest journey, spatial strategy, design direction and concept review.
04 — Design Studios & Multidisciplinary Teams
Specialist hospitality, wellness and guest-experience intelligence added to an existing project team at critical stages.
05 — Private Clients & Destination Creators
Hospitality-level thinking for villas, retreats, membership, lifestyle and experience-led residential environments.
STRATEGY.
SPACE.
EXPERIENCE.
DESIGN DIRECTION.
One project logic -
considered from multiple perspectives.
HOSPITALITY · WELLNESS · INTERIOR ARCHITECTURE · GUEST EXPERIENCE · SPATIAL INTELLIGENCE
ONE ADVISORY PERSPECTIVE.
CONNECTS DISTINCTIVE AREAS OF EXPERTISE FOR HOSPITALITY EXPERIENCE.
01
HOSPITALITY CONCEPT & INTERIOR ARCHITECTURE
Shapes the project’s central concept and translates it into spatial, material and atmospheric direction. It connects identity with interior architecture so the design is distinctive, usable and coherent — not a visual layer applied after the brief.
02
HOTEL & RESORT DESIGN STRATEGY
Defines the strategic basis for a new, renovated or repositioned hotel or resort: its ambition, audience, positioning, guest logic and design priorities. The result is a shared direction able to guide owner, operator and design-team decisions.
03
SPA & WELLNESS STRATEGY + DESIGN
Creates a wellness proposition around guest transformation rather than a list of facilities. Strategy, programme, sequencing, sensory quality, spatial logic and operations are aligned to give the spa a credible identity and a clear role within the wider property.
04
MASTERPLANNING & SPATIAL STRATEGY
Resolves programme, zoning, adjacencies, arrival and guest / service movement before detailed planning makes change expensive. The focus is not simply where functions sit, but how the whole property works, flows and is experienced.
05
GUEST & BRAND EXPERIENCE
Translates brand positioning into a tangible guest journey — from arrival and key transitions to rituals, touchpoints and memorable moments. It ensures the promise made by the brand is supported by the physical and emotional experience.
06
DESIGN ADVISORY & CREATIVE DIRECTION
Provides independent senior judgement during concept development and at critical milestones. It reviews, calibrates and protects the design direction, helping teams make better decisions, maintain coherence and avoid design drift or avoidable rework.
CHOOSING THE RIGHT OFFER
PURICELLI DESIGN HELPS CLIENTS MAKE BETTER HOSPITALITY DECISIONS EARLIER — WHEN THOSE DECISIONS HAVE THE GREATEST INFLUENCE ON EXPERIENCE, DESIGN QUALITY, PROJECT EFFICIENCY AND LONG-TERM VALUE..
Recognisable services. A more integrated way of their delivery.
ENGAGE THE LEVEL OF EXPERTISE
THE PROJECT ACTUALLY NEEDS.
Hospitality strategy, interior architecture and design direction for distinctive hotels, resorts, spas and experience-led destinations.
01 — CORE EXPERTISE APPOINTMENT
One or more core areas engaged for a defined project phase, challenge or scope — from targeted strategic work to a broader, integrated appointment.
02 — SIGNATURE OFFERS
Three focused ways to begin when one critical question needs clarity: Design Concierge™, Spa Design Intelligence™ and Story DNA™. Each may remain standalone or progress into broader work.
03 — EXPERT ADVISORY
Direct access to Milica Puricelli for independent senior thinking, concept calibration and decision support — at selected milestones or as an ongoing strategic partner to owners, operators and design teams.
PURICELLI DESIGN | DESIGN ADVISORY