DISTINCTIVE HOSPITALITY
BEGINS BEFORE THE DESIGN.

Hospitality strategy, interior architecture and design direction for distinctive hotels, resorts, spas and experience-led destinations.

Luxury modern living room with large open windows overlooking a scenic outdoor view, with a pool, trees, and water in the distance. The room features minimalist furniture, neutral tones, a round rug, and decorative plants.

Puricelli Design connects strategic thinking, spatial intelligence and human experience to
create hospitality concepts that are coherent, memorable and commercially relevant.

STRATEGY. SPACE. HUMAN EXPERIENCE.

Architectural sketch of a house with trees and rocks, overlayed with a swimming pool and water features in a desert or natural setting.

01 — DESIGN CONCIERGE™

Senior hospitality design intelligence for a defined question, selected space, smaller project or independent review. OUTCOME  Faster, higher-confidence design decisions.

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02 — SPA DESIGN INTELLIGENCE™

Strategic direction for distinctive, guest-led and commercially intelligent wellness environments.
OUTCOME  A spa that becomes part of the reason to choose the destination — not simply a collection of facilities.

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03 — STORY DNA™

A strategic concept foundation aligning place, target guest, experience and design direction around one ownable project idea.
OUTCOME  A stronger decision framework for the wider team.

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Each can stand alone or become the first stage of a wider Puricelli Design engagement.

A CLEAR ROUTE
INTO THE PRACTICE.

THREE DISTINCT WAYS TO ENGAGE PURICELLI DESIGN.

For a defined challenge. A strategic starting point. Or a project that needs sharper direction.

ONE VISION.
MULTIPLE LAYERS OF VALUE.

Clarity at the beginning. Coherence throughout. Distinction in the result.

View from a dark, shaded corridor opening to a sunlit courtyard with a tree, potted plants, and a water feature.

THINK  → Define the intelligence before design becomes fixed. Positioning, concept, guest promise, project priorities, strategic direction and memorable experinece.

DESIGN →Translate strategy into space. Interior architecture, masterplanning, spa & wellness concepts, guest journey, materiality and experience design.

GUIDE → Protect the idea through key decisions. Design review, creative direction, FF&E intelligence, consultant alignment and founder advisory.

CONSULTANCY  ·  STRATEGY  ·  DESIGN DIRECTION  ·  SPECIALIST INTELLIGENCE

HOSPITALITY CONCEPT & INTERIOR ARCHITECTURE

A coherent spatial and design concept for new, renovated or repositioned hospitality projects.

HOTEL & RESORT DESIGN STRATEGY

Positioning, guest logic and strategic direction that connect business ambition with design priorities.

SPA & WELLNESS STRATEGY + DESIGN

Wellness positioning, programme, guest journey, spatial logic and concept direction.

MASTERPLANNING & SPATIAL STRATEGY

Programme, zoning, adjacencies, arrival and guest / service movement resolved before detailed planning.

GUEST & BRAND EXPERIENCE

Brand positioning translated into physical, sensory and emotional guest experience.

DESIGN REVIEW & CREATIVE DIRECTION

Independent senior review and design calibration at critical project stages.

RECOGNISABLE EXPERTISE.
A MORE INTEGRATED WAY
OF APPLYING IT.

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THE VALUE OF THE ENGAGEMENT

WHO IS IT FOR:

Owners, developers & investors  ·  Hotel operators & hospitality brands  ·  Wellness & spa brands / operators  ·  Design studios & multidisciplinary teams  ·  Private clients & destination creators

Interior view of a modern space with a large arched doorway opening to an outdoor patio and scenic view of trees and mountains, decorated with warm lighting and natural elements.

WHY TO ENGAGE PURICELLI DESIGN

Puricelli Design is best suited to projects where design carries more responsibility than simply looking good — where it must establish identity, strengthen positioning, improve the guest experience and support the long-term value of the place.

Clients typically come to us when they have ambition, complexity or an important decision ahead, but need experienced design intelligence to bring clarity to what the project should become.

WHAT THE ENGAGEMENT BRINGS

A broader design perspective across concept, space, guest experience, brand, operations and commercial intent — translated into clear, confident design direction.

The result is not simply a stronger interior, but a more coherent project: one with a recognisable point of view, better-informed decisions and an experience that feels intentional from the first impression to the smallest detail.

INTERNATIONAL EXPERTISE.
BOUTIQUE ATTENTION.

Founded by Milica Puricelli, Puricelli Design brings together more than 20 years of international experience developed across hotels, resorts, wellness and high-end interiors.

A desk with architectural blueprints, a laptop displaying an interior design presentation, books titled hotels, resorts, spa & wellness, high-end interiors, a pen, a digital drawing tablet, a computer mouse, and decorative items including a large vase with greenery and a stack of books about hospitality and design.

Global experience. Specialist judgement. A highly considered level of attention.

Featured Projects

Selected hospitality, resort, wellness and interior work showing how strategic thinking becomes spatial, experiential and design value.

STRATEGY, TRANSLATED
INTO PLACE.

Luxurious indoor living space with modern decor, a pool extending outside, and a scenic view of trees, rocks, and water at sunset.
Indoor pool area with a large potted olive tree, lounge chair, towels, candles, and shadows of the tree cast on the wall.
Living room with large windows showing a lake and mountains view, decorated with sofas, armchairs, and potted plants.
Luxurious hotel lobby with beige seating, a large indoor tree, and floor-to-ceiling windows showing palm trees outside.
Modern courtyard entrance with beige stone walls, a water feature on the ground, a tree in a planter, and a narrow passage with warm lighting leading to an interior space.
View through a dark, textured corridor opening to a sunlit courtyard with a tree, potted plants, and a water feature.
Luxurious indoor spa with a circular hot tub, large windows with sheer curtains, and decorative lighting with warm tones and natural elements.
Modern bedroom with a wooden slat accent wall behind a white bed, bedside tables, and contemporary decor including a unique sculptural ceiling light and large window with curtains.
Modern bedroom with a large bed covered in dark bedding, decorative pillows, framed artwork on the wall, a desk with a chair, a white armchair near a glass door, a tall potted plant, and a chandelier with multiple bulbs, overlooking a balcony and sce
Modern bedroom with a large bed, multiple pillows, bedside lamps, and a glass partitioned bathroom with white subway tiles and a round mirror.
Modern bedroom with a low wooden bed, white bedding, brown and white pillows, a beige rug, and wall art. Large glass doors lead to a balcony with outdoor seating and greenery visible outside.
Spa room with two massage beds covered in white sheets, surrounded by candles, plants, and lanterns, with a large window showing a scenic view of mountains and water.
An outdoor rooftop lounge area with seating, tables, potted plants, candles, and a large umbrella during sunset.
Modern living room with beige carpet, black shelving unit, gray sofa, and large glass door leading to outdoor balcony with view of trees.
A cozy outdoor patio at dusk featuring a small swimming pool, surrounded by wooden patio flooring, lounge chairs, potted plants, and soft lighting fixtures.
Map of Holistic Yoga Resort in Mexico showing various amenities including terraces gardens, open-air amphitheatre, parking, guest villas, spa and wellness, guest accommodation, beach and ocean, and other leisure and wellness facilities.

STRATEGY.
SPACE.
EXPERIENCE.
DESIGN DIRECTION.

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